Viral Advertising

Viral advertising is a way of advertising , it is short video clips that are so eye catching a advertisers work is usually done for them when their customers forward it to their clients then they forward to others and so on.

The ideal campaign is edgy, surprising, original, erotic and emotional – and taps into popular culture.

the name kind of explains it , the advert spreads like a virus to a massive number of people.

here is a few examples of viral advertising :-

here is an ad from cadburys which features a gorilla playing the drums , this is a good example of a viral ad because it shows how popular a ad can become through being on the internet.

Here is a different kind of viral advert .

This was a discount voucher leaked by threshers via the internet , the voucher was only intended for suppliers and threshers was worried about losing money , the voucher became more and more popular and no doubt in the end they ended up making a huge profit on the voucher and more publicity in one month than they had in a year.

This is a advert for john west salmon which first aired on T.v then became a highly watched internet video gathering alot of publicity . Its a humerous advert which makes it a good way to advertise because people will see it and relate the product to the humour of the advert which could therefore cause them to purchase the product .

Ebay viral ad

This is a viral advert for ebay which uses stop motion, It is quite a unique advert but done in an eye catching

way to grab the viewers attention.

Anti smoking ad

This picture shows a picture of a woman who looks quite old and is lighting a cigarette of her birthday cake on which is the number 42 , this is to show us that smoking can cause pre mature aging of the skin and isn't good for your health.

This image is an anti smoking ad showing smoke from a cigarette forming into a gun which is pointing at a smokers head as if to show that smoking will kill you. also using the smoke emphasizes that smoke is dangerous and very harmful to the human body.

Drink driving campaign

This is a drink driving campaign poster which cleverly uses an empty pint glass as the focal point with the clever slogan "when will you have had too much?" . Also the campaigns logos at both bottom corners of the page saying "THINK!" if someone read this it would make them think twice about drink driving.

This is a T.V advert to make people understand the risks of drink driving. The content in this ad makes you know that obvioulsy drink driving has its number of risks and are all made clear . The way the camera focuses on the bar tender and blocks most background noise this makes the ad more to the point.